The ultimate purpose of an anlytics platform like Google Analytics 4 is to help website owners to make better choices about everything from what content is working well for their users right through to which marketing campaign you should continue to spend money on.

At a time where money is tight for so many businesses, having this data at your disposal can make a real difference to your marketing efforts, yet so many businesses either don't have access to it, or just don't look at it. Not using your analytics data to make informed marketing strategy choices is like opening the (home) office window and throwing piles of cash away in all honesty.

In today's 90 Second Knowledge video I've taken a look at how to quickly see where your website visitors are, well, visiting from. It's super simple but the knowledge it can give you is so powerful in helping you to understand what's working for you.

It's always important to remember though that SEO is not a one trick pony and revisiting this report regularly, as well as the other SEO basics we've covered previously, is what will help you improve over time. Take a look at the video below and don't forget to check out our other 90 Second Knowledge SEO videos for other hints and tips to improve your digital marketing.

You can find all of our videos on our YouTube Channel (don't forget to like & subscribe) and they will also be posted to the website on a regular basis. We've kept them short to make them digestible and covered just the essentials you need to get going, we want you to get the most of out the platform rather than bamboozling you with detail.

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Find Where Your Traffic Comes From in GA4

Firstly, if you don't have Google Analytics 4 set up, check out the other videos in the analytics section of the website. Once you're all set up:

  1. Log into Google Analytics
  2. Click "Acquisition"
  3. Click "traffic acquisition"
  4. Your data is presented in 3 forms
    1. A line chart showing data over time
    2. A bar chart showing quantities
    3. A table showing traffic sources and user data

Of all the information you can see, the table is by far the most useful. This lists "source and medium" data which tells you exactly where your traffic is coming from, for example you'll see something like "LinkedIn / referral" which tells us that this traffic was from LinkedIn which is classed as a referral.

Have a look and don't forget to get in touch with any questions.

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