Google Announces Changes to Google Analytics

On Wednesday 16th March 2022, Google announced that they will stop tracking any data in any Google Analytics account which is running as "Universal Analytics". This is the version of GA which has been used for at least the last decade by businesses across the world to monitor website traffic and other marketing campaigns. The replacement has been around for a couple of years now and this announcement is Google's way of pushing everyone on to Google Analytics 4.

What Does the End of Universal Analytics Mean For Me?

If you're still using Universal Analytics to track your website traffic, from June 1st 2023 you'll no longer see any data being recorded, while it might seem like a long time away, you should take action now to ensure continuity of your data.

Investing time in setting up GA4 for your website now will allow you to start tracking data in GA4 and UA at the same time, so that when you eventually move to GA4 full time, you'll have at least a years worth of historic data, so you can continue to see how users interact with your website.

Getting GA4 Set Up Now

Getting Google Analytics 4 set up for your website is straight forward and we've covered this in the 90 Second Knowledge video below. Google has handily created a set-up assistant to help you connect your current GA account to a GA4 account. Don't worry, using this method won't remove or delete your current account so you can continue to use both versions of GA side by side.

You can find all of our videos on our YouTube Channel (don't forget to like & subscribe) and they will also be posted to the website on a regular basis. We've kept them short to make them digestible and covered just the essentials you need to get going, we want you to get the most of out the platform rather than bamboozling you with detail.

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