Google analytics 4 is a great platform that allows you to monitor the activity that is happening on your website. From which pages of your website people look at most to how long they spend looking at them, this information can help you to understand how to improve your website, what products to sell, what content to create and more besides.

In this 90 Second Knowledge video we show you how to install Google Analytics 4 tracking code without the need for a developer or any real technical knowledge. It's really simple and will mean you can make more informed choices about your digital marketing.

You can find all of the GA4 videos on our YouTube Channel (don't forget to like & subscribe) and they will also be posted to the website on a regular basis. We've kept them short to make them digestible and covered just the essentials you need to get going, we want you to get the most of out the platform rather than bamboozling you with detail.

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