If you run an e-commerce website then you'll know how important the Christmas trading period can be, for many online sellers though this may only be their first or second Christmas of selling online. In this post we're looking at 6 top tips you can use to get your e-commerce website ready for the festive period to maximise traffic and sales.
You might wonder why you need to do anything different for Christmas, but in truth the more relevant you can make your website to your potential customers, the more likely they are to buy from you. Investing in your online store at the right times of year can really pay dividends, just like you'd merchandise the shop window of a retail store.
Our 6 Top Tips For Selling Online at Christmas
So what are our top tips:
- Mercindise your website
- Review your landing pages
- Internal linking
- Use CRM to your advantage
- Create fresh content
Watch the video to get more insight into why each one is important.
Why not check out our video on discovering what your potential customers are searching for too!
You can find all of our videos on our YouTube Channel (don't forget to like & subscribe) and they will also be posted to the website on a regular basis. We've kept them short to make them digestible and covered just the essentials you need to get going, we want you to get the most of out the platform rather than bamboozling you with detail.