Internal links on a website are a great SEO play for a number of reasons, they help search engines to understand how one piece of content relates to other content on your website and they also help search crawlers to find different pieces of content on your website. In addition to this, internal links also help to improve user engagement as users can navigate easily to other areas of the website, this helps to improve metrics such as bounce rate, time on site, pages viewed per visit all of which can influence your visibility in search engines.

But how do you add an internal link? In this 90 Second Knowledge video we've taken a look at how to add a text based and image based internal link through your content management system. Why not give it a watch and then have a go on your own site, don't forget to add an annotation to Google Analytics too so you can monitor impact more easily!

Take a look at the video below and don't forget to check out our other 90 Second Knowledge SEO videos for other hints and tips to improve your digital marketing, including how to create great page titles and page descriptions.

You can find all of our videos on our YouTube Channel (don't forget to like & subscribe) and they will also be posted to the website on a regular basis. We've kept them short to make them digestible and covered just the essentials you need to get going, we want you to get the most of out the platform rather than bamboozling you with detail.

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